At the end of this course, you should be able to:

• Identify key concepts of digital marketing, including advantages, limitations, and planning
• Recognize various web presence options and how to select appropriate keywords for search engine optimization
• Identify various options for online marketing and advertising, including social media platforms, search engines, e-mail, and mobile marketing
• Recognize how effective social media management assists in promotion and lead generation
• Use a social media management service to schedule posts and set up notifications
• Understand and use digital marketing analytics services to monitor and improve campaigns

Module 1: Digital Marketing Essentials Determine the appropriate channels and develop a basic digital marketing strategy for a business
– Learning Unit 1: Digital Marketing and Marketing Mix
– Learning Unit 2: The Digital Customer
– Learning Unit 3: Digital Strategy Impact

​Module 2: Digital Advertising Manage digital advertising campaigns in-house or outsourced
– Learning Unit 1: Digital Advertising Fundamentals and Channels
– Learning Unit 2: Digital Advertising Strategy and Planning Framework for Digital Advertising Strategy and Planning

​Module 3: Social Media Marketing Apply strategies to grow a brand’s social media influence
– Learning Unit 1: Concept of Social Media in Digital Marketing
– Learning Unit 2: Planning & Development of a Social Media Strategy
– Learning Unit 3: Implementation of a Social Media Strategy
– Learning Unit 4: Evaluation of a Social Media Strategy
– Learning Unit 5: Handling Escalated Complaints, Potential Conflicts, and Crisis Situations in Social Media

Module 4: Search Engine Optimisation (SEO) Recommend strategies to increase a website’s organic SEO rankings on Google
– Learning Unit 1: Search Engine Optimisation (SEO) vs Search Engine Marketing (SEM)
– Learning Unit 2: Keyword Research & On-page SEO
– Learning Unit 3: Link Building (Off-Page SEO)
– Learning Unit 4: SEO Analytics

​Module 5: Digital Marketing Analytics Measure digital marketing campaign performance and provide insightful recommendations
– Learning Unit 1: Introduction to Digital Marketing Analytics
– Learning Unit 2: Data sources in Digital Marketing
– Learning Unit 3: Using Google Analytics for Digital Marketing Analysis​

Course Fees (before subsidy)
$7,928.00

Full Course Fees Baseline Funding 70% + MCES 20%
*40 Years Old & above*
$1,006.86

Full Course Fees Baseline Funding 70%
*21 Years Old & above*
$2,592.46

Foreigners
*21 Years Old & above
$8,641.42