At the end of this course, you should be able to:

• Identify key concepts of digital marketing, including advantages, limitations, and planning
• Recognize various web presence options and how to select appropriate keywords for search engine optimization
• Identify various options for online marketing and advertising, including social media platforms, search engines, e-mail, and mobile marketing
• Recognize how effective social media management assists in promotion and lead generation
• Use a social media management service to schedule posts and set up notifications
• Understand and use digital marketing analytics services to monitor and improve campaigns

Module 1: WordPress Website Creation Create a modern, engaging website and landing pages, secure a website and maintain the website
– Learning Unit 1: WordPress Website Planning and Setup
– Learning Unit 2: Development and Digital Marketing Integration
– Learning Unit 3: Design Documentation – WordPress Website

Module 2: Digital Content Creation Create online content using Canva tool and determine suitable content management systems
– Learning Unit 1: Content Management Strategies & Content Management System
– Learning Unit 2: Digital Content Strategy and Planning
– Learning Unit 3: Content Creation and Optimisation
– Learning Unit 4: Advanced Techniques and Trends

Module 3: Copywriting & Content Writing Apply effective copywriting techniques and write engaging online content
– Learning Unit 1: Contents – The Foundation to Digital Marketing
– Learning Unit 2: Principles of Digital Storytelling
– Learning Unit 3: Evolving Preference in Contents
– Learning Unit 4: Conceptualising Content Ideas
– Learning Unit 5: Identifying Content Requirements
– Learning Unit 6: The Digital Storyboard Process
– Learning Unit 7: Parameters of Delivering Content
– Learning Unit 8: Features of Marketing Content
– Learning Unit 9: Modes of Content Delivery
– Learning Unit 10: Mapping Digital Storyboard
– Learning Unit 11: Frequency of Delivering Content
– Learning Unit 12: Determine Content Types and Styles
– Learning Unit 13: Modes and Processes for Distributing Contents
– Learning Unit 14: Guidelines for Content Strategy Execution
– Learning Unit 15: Concept of copywriting and content writing in digital marketing
– Learning Unit 16: SEO in Copywriting and Content Writing
– Learning Unit 17: The Role of Content in SEO
– Learning Unit 18: Ethical Considerations and Copywriting Law

Module 4: Google Ads Launch Google Ads campaigns, measure performance and make campaign optimisations.
– Learning Unit 1: Introduction to Google ads and Strategic Planning
– Learning Unit 2: Google Ads Campaign Setup
– Learning Unit 3: Measuring a Google Ads Campaign
– Learning Unit 4: Testing & Optimisation

Module 5: Facebook & Instagram Marketing Create and manage Facebook & Instagram marketing campaigns, measure and optimise performance
– Learning Unit 1: Meta (Facebook and Instagram) Marketing
– Learning Unit 2: Meta Marketing Plan and Ads Campaign
– Learning Unit 3: Launch and Evaluate Meta Ads Campaign
– Learning Unit 4: Crisis Communication Plan

Module 6: Website and Landing Page Conversion Optimisation Optimise marketing funnels and landing pages to increase conversion rates.
– Learning Unit 1: Introduction to Conversion Optimisation
– Learning Unit 2: Consumer Psychology and the User Experience
– Learning Unit 3: Fundamentals of Design (UX/UI)
– Learning Unit 4: Effective Content & Messaging
– Learning Unit 5: Optimisation Tools
– Learning Unit 6: Measurement and Reporting

Module 7: Capstone Project (Digital Marketing Campaign)
– Develop and execute a comprehensive digital marketing campaign tailored to a company’s needs using the skills and strategies learnt in all the 6 modules.

Course Fees (before subsidy)
$3,900.00

Full Course Fees Baseline Funding 70% + MCES 20%
*40 Years Old & above*
$495.30

Full Course Fees Baseline Funding 70%
*21 Years Old & above*
$1,275.30

Foreigners
*21 Years Old & above
$4,251.00